Hoya prefers bright, indirect light and can tolerate some direct sunlight, but avoid prolonged exposure to prevent leaf burn.
Water when the top 1-2 inches of soil are dry, ensuring proper drainage. Reduce watering in winter as growth slows.
Maintain 50-70% humidity for Hoya, misting the leaves in dry environments. Keep the plant in a warm area (65-75°F during the day, no lower than 55°F at night) and avoid cold drafts or temperature fluctuations to prevent stress and leaf drop.